What happens to Inskin / Sublime / Collective brands?
As of the 26th of April 2022, Azerion will be sun setting the Inskin and Sublime brands.
Initially focusing on the UK, we will be rolling out the transition globally as we integrate the breadth of creative and ad tech expertise under one roof. You'll slowly see your old contacts reaching out from shiny new Azerion emails.
How will this merger benefit me / my clients?
Consolidation has been a trend in Ad Tech since its inception. The main reasons are scale and leverage. Clients generally want fewer, bigger partners.
We will now be able to offer a wider variety of formats, with richer data, powered by AI, across more publishers and markets, at greater scale.
This gives Azerion the ability to respond to a wider range of briefs.
For publisher partners, we become a more significant revenue stream giving us priority access and the ability to drive stronger deal terms.
Who do I speak to about buying a campaign?
Our merged commercial team is in place - and we should have already been in touch with our strategic agency and client partners. If not, then drop us a line at biggerbetter@azerion.com, and we can ensure the right person gets in contact.
What formats do you have to offer now?
Alongside the familiar Skins and High Impact formats you know and love from Inskin and Sublime, we have a unique suite of market leading interactive video and gaming formats to offer, adding to the scale and creative options available to our clients.
Will you be buying any more companies and if so who's next on the list?
The entrepreneurial spirit and ambition of Azerion means we are constantly looking to grow as establish the world's fastest growing media and entertainment platform - watch this space.
How do we develop trust in a new brand?
Azerion isn't new to the global market, and we've spent the last 7 years partnering and acquiring many well known, established and respected companies. We work with 3rd party independent measurement companies to prove the effectiveness of our formats, and the companies that we've been merging are IABUK Gold Standard 2.0 approved, and as a result are also TAG Brand Safety certified - ensuring they exceed industry standards for the safety of your campaigns.
We deliver brand performance for 10,000 global advertisers every month
We monetise the world’s best publishers with 400 million ad auctions every hour
We develop thousands of online games, engaged by more than 180 million people
Advertising
Publishing
Gaming
Contact biggerbetter@azerion.com, and let us know what you're looking for.
Where can I find out more?
We develop thousands of online games, engaged by more than 180 million people
Gaming
We monetise the world’s best publishers with 400 million ad auctions every hour
Publishing
We deliver brand performance for 10,000 global advertisers every month
Advertising
By integrating into the world's fastest growing entertainment and media platform, we’re able to provide our partners with bigger, better:
Why Sublime and Inskin are integrating to create
a bigger, better Azerion UK
Contact biggerbetter@azerion.com, and let us know what you're looking for.
Where can I find out more?
Azerion isn't new to the global market, and we've spent the last 7 years partnering and acquiring many well known, established and respected companies. We work with 3rd party independent measurement companies to prove the effectiveness of our formats, and the companies that we've been merging are IABUK Gold Standard 2.0 approved, and as a result are also TAG Brand Safety certified - ensuring they exceed industry standards for the safety of your campaigns.
How do we develop trust in a new brand?
The entrepreneurial spirit and ambition of Azerion means we are constantly looking to grow as establish the world's fastest growing media and entertainment platform - watch this space
Will you be buying any more companies and if so who's next on the list?
Alongside the familiar Skins and High Impact formats you know and love from Inskin and Sublime, we have a unique suite of market leading interactive video and gaming formats to offer, adding to the scale and creative options available to our clients.
What formats do you have to offer now?
Our merged commercial team is in place - and we should have already been in touch with our strategic agency and client partners. If not, then drop us a line at biggerbetter@azerion.com, and we can ensure the right person gets in contact.
Who do I speak to about buying a campaign?
Consolidation has been a trend in Ad Tech since its inception. The main reasons are scale and leverage. Clients generally want fewer, bigger partners.
We will now be able to offer a wider variety of formats, with richer data, powered by AI, across more publishers and markets, at greater scale.
This gives Azerion the ability to respond to a wider range of briefs.
For publisher partners, we become a more significant revenue stream giving us priority access and the ability to drive stronger deal terms.
How will this merger benefit me / my clients?
As of the 26th of April 2022, Azerion will be sun setting the Inskin and Sublime brands.
Initially focusing on the UK, we will be rolling out the transition globally as we integrate the breadth of creative and ad tech expertise under one roof. You'll slowly see your old contacts reaching out from shiny new Azerion emails.
What happens to Inskin / Sublime / Collective brands?